What is Online Reputation Management? Online reputation management (ORM) in SEO refers to the process of monitoring, influencing, and controlling the online perception of a person, brand, company, or any entity on the internet. It involves various strategies aimed at shaping public perception by managing the information available about the entity online. Potential customers may […]
What is On-Page SEO?
On-page SEO refers to the practice of optimizing pages throughout a website in order to rank higher and earn more relevant traffic in search engines. It involves optimizing various elements on pages to make the site friendlier to search engines as well as users. This includes optimizing content, HTML source code, and website architecture to […]
What is Citation Building for SEO?
Citation building is a crucial aspect of local SEO (search engine optimization). It involves creating or claiming business listings on various online directories, review sites, and social platforms. These citations typically include the name, address, phone number, and sometimes other business information like website URL, hours of operation, and business categories. The primary goal of […]
What is Technical SEO?
Technical search engine optimization (SEO) is a foundational component of SEO that, as its name suggests, addresses technical aspects of a website that can have an impact on its search positioning and visibility. Technical SEO includes, but is not limited to, SSL implementation, XML sitemaps, robot files, redirects, broken links, duplicate content checking, malware scanning, […]
Why Do I Need a Logo?
Although most entrepreneurs are too busy establishing their business to spend time on marketing, there is one essential step that must be taken before you do anything else. Your business needs a logo. Why do you need a logo? Once your company has a name, it needs an identity, and that’s where your logo comes […]
What Search Engines Want
Often our clients ask, “Can you get our site listed on Google?” There are many factors that are considered by search engines in how they rank websites. However, Google and other companies guard their systems and “formulas” carefully, and divulge little information on exactly how they rank the websites they list.