On-page SEO refers to the practice of optimizing pages throughout a website in order to rank higher and earn more relevant traffic in search engines. It involves optimizing various elements on pages to make the site friendlier to search engines as well as users. This includes optimizing content, HTML source code, and website architecture to […]
What is Citation Building for SEO?
Citation building is a crucial aspect of local SEO (search engine optimization). It involves creating or claiming business listings on various online directories, review sites, and social platforms. These citations typically include the name, address, phone number, and sometimes other business information like website URL, hours of operation, and business categories. The primary goal of […]
What is Technical SEO?
Technical search engine optimization (SEO) is a foundational component of SEO that, as its name suggests, addresses technical aspects of a website that can have an impact on its search positioning and visibility. Technical SEO includes, but is not limited to, SSL implementation, XML sitemaps, robot files, redirects, broken links, duplicate content checking, malware scanning, […]
What Search Engines Want
Often our clients ask, “Can you get our site listed on Google?” There are many factors that are considered by search engines in how they rank websites. However, Google and other companies guard their systems and “formulas” carefully, and divulge little information on exactly how they rank the websites they list.
Ten Website Promotion Mistakes
When promoting a website, it’s essential to avoid certain tactics that can actually harm your efforts. Here are some common pitfalls that people run into while trying to market a website: